Swisstrax, the modular flooring tile distributor and manufacturer, announced on Oct. 7 that it had established a new licensing agreement with John Deere. Now, a series of Swisstrax products will include John Deere’s logo and brand colors.
"I grew up in the plains of South Dakota and spent the first 22 years of my life there,” said Swisstrax Vice President of Operations, Jesse Stolp. “To be associated with one of the world's most recognized brands is humbling and a great honor for Swisstrax."
The new product line from Swisstrax and John Deere will include an anti-fatigue work mat, logo tiles, individual interlocking tiles and parking guides. There will also be four display pads ranging in sizes from small to extra-large. The John Deere logo can be added to any Swisstrax flooring configuration.
"Swisstrax flooring has successfully helped highlight products in a retail setting for over a decade," Stolp continued. "We recognize the loyalty of John Deere customers is second to none. We look forward to showing the John Deere faithful how product quality, ingenuity and customer service has made us leaders in our primary market – garage flooring."
The John Deere products will be available for purchase at any John Deere dealer. However, they will also be available online for consumers on the Swisstrax website by the end of 2015.