John Deere Construction Releases 'GoPush' App for 1050K Customers

The GoPush app provides recommendations to operators based on extreme site conditions, such as operating on slopes.
The GoPush app provides recommendations to operators based on extreme site conditions, such as operating on slopes.

John Deere announced on July 1 that its “GoPush” mobile app is officially available for download for 1050K Crawler Dozer customers. The app is designed to increase productivity and efficiency on the jobsite.

"The features of the GoPush app were designed with our 1050K customers in mind," said Mark Oliver, crawler dozers product marketing manager for John Deere Construction & Forestry. "The goal of the app is to provide operators and fleet managers a wealth of knowledge to make them more productive on the jobsite – all at the push of a button."

The GoPush mobile app is available for free for Android and iOS operating systems. It includes features such as daily service information, extreme site condition information, and a maintenance checklist. There is also a helpful icon glossary for users to familiarize themselves with the instrument panel of their machine.

Smartphone App Usage in the Construction Industry
In a 2014 Equipment World survey, 66 percent of construction equipment operators said they had an Internet-enabled phone, which marked an 11 percent increase from 2011. About 72 percent also said that they use apps, while 47 percent claimed that they watch videos on their devices.

During the buying process, many contractors also turn to the Internet for information. Nearly 84 percent said they use the Web to research brands and models, 63 percent said they do so to research specs, and 58 percent read reviews. With mobile usage on the rise in the construction industry, John Deere hopes its new app will aid its customers on a daily basis.